EnerInfo Advertising Campaigns

EnerGuide Retail Marketing Campaign

In the summer of 2008, Conserve Nova Scotia partnered with home improvement stores throughout Nova Scotia to educate consumers about the EnerGuide for Houses program.

The campaign included a number of in-store, point-of-sale promotional items, shown below, to educate consumers on the program and help them identify products that qualify for rebates under EnerGuide for Houses program.

LED Holiday Light Exchange Campaign

For the past few years, Conserve Nova Scotia and Nova Scotia Power Inc. have partnered to help Nova Scotians save energy and money over the holiday season.

At tree-lighting ceremonies provincewide, Nova Scotians could get a string of energy efficient LED holiday lights in exchange for two strings of their old lights.

To date, Nova Scotians have saved more than 900,000 kilowatt hours of electricity, or enough electricity to power 100 homes for a year.

Greenhouse gas emissions have been reduced by about 800 tonnes, or the equivalent of removing 175 cars from the road.

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It Starts with Me - David Suzuki Ad Campaign

Dr. David Suzuki brings energy efficiency and conservation messages to Nova Scotians through the television ads featured below.

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EnerGuide Awareness Campaign

In the fall of 2007, Conserve Nova Scotia launched a series of radio, print and Eastlink ads to educate Nova Scotians on the financial and environmental benefits of the Nova Scotia EnerGuide for Houses program.

Post campaign results indicated a 67% awareness of the EnerGuide program among Nova Scotians.

DriveWiser Ad Campaign

In the summer of 2007, Conserve Nova Scotia launched a campaign to educate drivers provincewide on ways to reduce their fuel consumption, save money and reduce their carbon emissions. Radio ads and billboards reinforced messages that were also delivered in partnership with the Retail Gasoline Dealers' Association of Nova Scotia.

The results?

Post-campaign results indicated that the number of drivers in Nova Scotia not practicing fuel-efficient driving behaviours decreased from 20 to 16 per cent.

It Starts with Me - CFL Campaign

How many Nova Scotians does it take to change a lightbulb?

That's the question Conserve Nova Scotia asked in the spring of 2007 as a part of a campaign to encourage Nova Scotians to switch their incandescent light bulbs to energy-efficient compact fluorescent lights (CFLs).

The answer? Just one! It starts with me

Nova Scotians knew the answer, too! Post-campaign results indicated that more than 80 per cent of households in Nova Scotia had at least one CFL in their home.